Personal branding is a term that has risen in popularity as the world continues to move online. On a surface level, personal branding is how you represent yourself. However, as you delve deeper you will find how personal branding influences a variety of factors in your life.
Why does personal branding matter? Whatever your goal is, be it anything from professional networking to online dating, the better your personal branding the higher your chance of success.
Often before or after first meeting someone, you look them up online. Whatever you find will then impact your opinion of them. If you are doing this with others, you can be sure that they are also doing this with you. One’s online presence can make or break a relationship. One reason for this is that personal branding acts as a form of social proof. Social proof means that because other people are engaging with you online you have some level of credibility and value.
For example, if you were to meet up with someone online, you would likely feel more comfortable meeting someone who had pictures of themselves with others, and evidence that they are who they claim to be. If someone has no pictures or descriptions of themselves in a profile, you would likely feel less comfortable meeting up with them, because you have little to no information.
Another example of social proof is online reviews. When looking at online retailers, you are more likely to trust a product with many high reviews, rather than a product with fewer or lower reviews.
As society moves further online, the influence personal branding has on one’s professional life grows. Potential employers look at one’s online presence when considering job candidates, and what you present can make or break the decision. While sites such as LinkedIn help with making an online professional portfolio, your personal presence also maintains an influence. When looking at a career such as a teacher, your online presence greatly influences your job prospects. With a profession responsible for the care and education of youth, having material online that could be seen as inappropriate can cause others to feel you are ill-suited for the